Boutique, Pharmacy, or Mass Retail? How Your Sales Channel Shapes Product, MOQ, and Margin Strategy
Selecting the right distribution channel is one of the most important decisions a cosmetics brand will ever make. Expanding into dynamic international retail markets—from mature Western ecosystems like Canada to rapidly growing Asian trade hubs like Vietnam—requires a tight alignment between product positioning, minimum order quantities (MOQs), and margin expectations. The opportunity is significant in…

