About Us
CareLine is a global Cosmetics Research & Manufacturing, and brand-development company built on scientific excellence, ethical practice, and long-term partnerships. Established in Sydney, Australia in 1982, CareLine supports brands and consumers worldwide with high-performance skincare, hair care, and cosmetic solutions that are scientifically developed and responsibly manufactured.
From advanced formulation science to state-of-the-art production, CareLine operates at the intersection of innovation, quality, and accessibility, delivering products designed to perform—not just to follow trends. Today, CareLine is a trusted partner to brands and distributors across international markets, recognised for its ability to translate science into effective, scalable beauty solutions.
50+
countries of
global distribution
global distribution
80+
partners &
distributors
distributors
40+
years of
excellence
excellence
Our Signature Innovations
CareLine’s strength lies not only in scale, but in specialised innovation—developing advanced products that address real skin needs using modern cosmetic science.
The following signature innovations exemplify CareLine’s ability to extend beyond conventional cosmetics into targeted, science-led solutions:
Nature-Inspired Care: CareLine Naturals
Beyond advanced cosmetic innovation, CareLine also prioritises gentle, nature-inspired formulations, developed with the same scientific discipline that defines all CareLine products. CareLine Naturals reflects our commitment to using carefully selected natural-origin and organic ingredients to support everyday skin comfort, balance, and long-term wellness—without compromising efficacy or safety.
Blending traditional ingredient knowledge with modern cosmetic science, the CareLine Naturals range is designed for daily use and broad consumer needs across diverse regions and lifestyles.
These formulations are:- Mild yet functional, supporting the skin without unnecessary aggressiveness
- Suitable for frequent, everyday use, including sensitive skin routines
- Optimised by selecting the optimum source and grade of every natural ingredient to ensure optimal function and efficacy.
CareLine Naturals embodies our belief that effective care does not require complexity—but it must always be thoughtfully formulated, responsibly sourced, safe, and reliable.
Award-Winning Innovation
CareLine’s commitment to science-backed performance is recognised internationally.
SKINLAB® Illumine PRO Peeling Serum was awarded Best Renewing Serum by Women & Home South Africa (2024)
This recognition highlights the product’s ability to deliver visible skin renewal with minimal irritation—reinforcing CareLine’s expertise in advanced, non-invasive skincare solutions.
Our values guide every decision—from formulation and manufacturing to partnerships and distribution.
Integrity & Transparency
Rigorous standards in research, testing, and production
Precision & Quality
Rigorous standards in research, testing, and production
Innovation & Curiosity
Rigorous standards in research, testing, and production
Respect & Empathy
Rigorous standards in research, testing, and production
Commitment to Results
Rigorous standards in research, testing, and production
Our Mission
Premium Label without the Price Tag
At CareLine, we invest where it matters most—research, clinical testing, and high-quality active ingredients, not flashy marketing. By prioritising formulation integrity over unnecessary branding costs, we are able to deliver high-performance, science-backed products at accessible prices, ensuring consumers receive effective care without compromise.
Tailored Solutions
CareLine formulations are developed using a region-specific approach, taking into account climate conditions, skin types, and cultural skincare practices. This tailored methodology ensures optimal efficacy, comfort, and compatibility—allowing skin to receive care that is thoughtfully designed for its environment and individual needs.
Healthy Skin Is the New Beauty
In a world where invasive procedures are often positioned as the path to beauty, CareLine champions a different philosophy—beauty achieved through healthy, well-cared-for skin. Our products are inspired by the belief that true radiance comes from strengthening and supporting the skin through effective topical care, helping individuals enhance their natural beauty safely.
Our Story
CareLine was founded by Dr. Sabah Obaidi, a scientist whose work with leading dermatologists and biotechnologists shaped his belief that skincare should be driven by biology, not marketing trends.
While contributing to major cosmetic research projects, Dr. Obaidi identified a growing gap in the industry—products increasingly designed around commercial appeal rather than genuine skin needs. This insight became the foundation of CareLine’s philosophy: effective skincare should enhance the skin’s natural function, not override it.
This approach later gave rise to SKINLAB, an independent skincare brand developed under CareLine, built on non-invasive science, ethical formulation, and measurable results.
Under Dr. Obaidi’s leadership, CareLine has grown into a globally respected research and manufacturing partner—supporting brands that value science-led innovation, safety, and long-term skin health.
A Question That Defines CareLine
“In short, does it work?”
How well a business and its products answer this question says a great deal about them. Does a firm deliver on its promises? Does a firm have the expertise and knowledge to create worthy products? Does the business have empathy for its customers and their concerns? And finally, should a business even survive and thrive in the highly competitive cosmetic industry?
For over thirty years now, CareLine has more than answered this question of efficacy. And, with rapid global expansion, a growing line of vibrant products, and trusted partners in market distribution, the company will continue to meet this standard in the foreseeable future.
- Dr. Sabah Obaidi
Founder of CareLine